Anyone can create or alter a Goggle. However, at the beta launch, Brave created eight different Goggles as examples. (It says these will be deleted once people create their own). These examples include Goggles to re-rank search results to remove copycat pages, removing search results from the top 1,000 websites, boosting content found on technical blogs, and more.
Pujol says that Brave created Goggles—which it first outlined in a 2021 white paper—to help remove biases from search results, including those in Brave’s search, and give people more choice. “Biases are everywhere: the underlying data, which sites are easier to crawl, which models
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