Can rebranding the company herald a fresh start? Experts, as you might guess, are skeptical.
When Mark Zuckerberg created Facebook, in 2004, it was a mere directory of students at Harvard: The Face Book. Two decades, 90 acquisitions, and billions of dollars later, Facebook has become a household name. Now it wants a new one.
Zuckerberg is expected to announce a new name for the company next week at Facebook Connect, the company’s annual conference, as first reported by The Verge. This new name—meant to encompass Facebook, Instagram, WhatsApp, Oculus, and the rest of the family—will clarify the company as a conglomerate, with
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