When Hideki Matsuyama won the Masters earlier this month, he was handed a crisp green blazer with gold buttons to mark the achievement. Given that the sport’s highest honour is a rather jazzy bit of tailoring, it’s ironic that golf attire at a professional level is so achingly bland. And yet, it’s a different story at amateur level where a new wave of high-profile celebrity players and upstart brands are making golf sartorially interesting for the first time in decades – so much so that it’s starting to spill over from the fairway into real life. Norm- “FORE!” has arrived.
To a non-player, the last time golf felt cool was
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