Shopping online means fewer unplanned purchases. Manufacturers and retailers are testing tactics to bring impulse buying to the web.
Standing in line to pay at a grocery store, you’re in an optimized selling environment, carefully fashioned by marketers and retailers. That’s where the pushers put the “impulse buys”: gum, mints, chocolate bars, gummy bears, sodas, snack bars. They’re the kinds of products that, when you walk into the store, you’re not planning to buy. But stand in line for a few minutes and you feel that familiar twinge of want. Suddenly, you’re heading out with a few sticks of spearmint gum and a Baby Ruth.
But over the past year,
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