What inspired you to switch fields after starting in publicity?
There has been a shift from record labels having a lot of say in the construction of campaigns to management really taking it upon themselves, making all the creative and going back to the label with a finished product. I felt limited being just a part of an artist’s career, because the only aspect I worked on was music.
What drew you to the marketing side of management?
When I joined Roc Nation in 2019, they were getting ready to launch Fenty Maison, Rihanna’s company under the LVMH umbrella [which has since closed]. Rihanna was a dream come true for me. When
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