Last year, after sparking the biggest hype frenzy the watch market has seen with the release of the MoonSwatch, a bioplastic Swatch version of Omega’s legendary Speedmaster Moonwatch, Swatch president Nick Hayek Jr. said that “positive provocation” was a key part of the brand’s mission. Which perhaps explains the first follow-up to the original 11-strong collection of MoonSwatches, announced today but trailed beforehand (as was the original release) with cryptic social media messaging.
Over the weekend, the Swatch Instagram account announced the imminent arrival of the Mission to Moonshine Gold.” Each MoonSwatch is named after a different planet, with the “Mission to…” prefix (Mission to Mars, Mission to Neptune, etc.),
→ Continue reading at Wired Magazine