The possibility arrives days after Taylor Swift and Travis Kelce’s engagement announcement.
WASHINGTON — Could Taylor Swift headline the next Super Bowl halftime show? NFL Commissioner Roger Goodell isn’t ruling it out.
During an interview on “TODAY” Wednesday, Goodell answered questions about the upcoming 2025 NFL season. When asked bluntly about whether Swift could headline next year’s show, the NFL commissioner hinted at the possibility.
“We would always love to have Taylor play. She is a special, special talent and obviously, she would be welcome any time,” Goodell said.
“TODAY” host Savannah Guthrie pushed further, asking whether a Swift Super Bowl halftime show was in the works.
“I can’t tell you anything about it,” Goodell replied, before answering “maybe” when asked again.
With a possibility in play, Craig Melvin asked when people should expect a full answer.
“I’m waiting on my friend Jay-Z,” Goodell joked. “It’s in his hands. I’m waiting for the smoke to come out.”
Roc Nation, founded by Jay-Z, is the current entertainment adviser to the NFL and is behind the decision for who gets to play the halftime show. Roc Nation and Emmy-winning producer Jesse Collins served as co-executive producers for the recent halftime show.
Goodell also confirmed that he is a “Swiftie.”
This isn’t the first time Swift’s name has been thrown around for the Super Bowl halftime show.
In 2022, fans of the popstar, known as “Swifties,” speculated that the singer would be tapped for the 2023 show after the NFL announced a new sponsor for the show. However, days later, the Roc Nation and Apple Music announced that Rihanna was taking the big stage.
Goodell’s comments come days after Swift and Kansas City Chiefs tight end Travis Kelce’s engagement announcement.
Their relationship was documented in countless shots of Swift celebrating at Chiefs games and fan videos of Kelce dancing along at Swift’s Eras Tour — including a surprise appearance on-stage at one concert — as it traveled the globe.
When is the Super Bowl?
Super Bowl 60 will take place in the Levi’s Stadium in Santa Clara, California, on Feb. 8, 2026.
How much do Super Bowl performers get paid?
The NFL may cover travel costs for artists, but maintains its long-standing tradition of not paying performers for the pregame and halftime shows beyond the minimum union scale requirements. Under union agreements, this typically amounts to around $1,000 per day for rehearsals and the performance itself. That means no splashy appearance fees for these major artists.
However, the real value of the Super Bowl halftime show lies in its unprecedented exposure. The 2024 performance headlined by Usher drew massive viewership, continuing the trend set by Rihanna’s 2023 show which attracted 115 million viewers. For artists, this exposure typically translates into significant increases in music sales and streaming numbers.
