Independent rock label Sumerian Records has signed a long-term distribution agreement with Virgin Music Label & Artist Services (Virgin Music). The first music under the new pact — which was announced Wednesday by Sumerian founder and CEO Ash Avildsen and Virgin president Jacqueline Saturn — will come from alternative rock band Palaye Royale.
Under terms of the agreement, Virgin Music will also provide the label with a variety of services in support of its releases, supplementing Sumerian’s own in-house functions that have been built and developed since its founding in 2006.
“Sumerian has established a stellar track record for finding and breaking artists within the rock, alternative
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