Monday, January 23, 2023

The ‘Enshittification’ of TikTok

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The ‘Enshittification’ of TikTok

An enshittification strategy only succeeds if it is pursued in measured amounts. Even the most locked-in user eventually reaches...

An enshittification strategy only succeeds if it is pursued in measured amounts. Even the most locked-in user eventually reaches a breaking point and walks away, or gets pushed. The villagers of Anatevka in Fiddler on the Roof tolerated the cossacks’ violent raids and pogroms for years, until they were finally forced to flee to Krakow, New York, and Chicago.

For enshittification-addled companies, that balance is hard to strike. Individual product managers, executives, and activist shareholders all give preference to quick returns at the cost of sustainability, and are in a race to see who can eat their seed-corn first. Enshittification has only lasted for as long as it has because

→ Continue reading at Wired Magazine

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