If São Paulo state were a country, its 47 million population would make it the third largest in South America: Only the rest of Brazil and Colombia are larger.
From the turn of the century, it has consolidated ever more as Brazil’s artistic powerhouse, growing to represent 50% of Brazil’s creative industries GDP, said Secretary of Culture and Creative Economy Marília Marton at Cannes Marché du Film.
Audiovisual production is in São Paulo’s DNA, she told Variety. “As some other sectors decline, creative industries have a large potential of returns, employment and a market future, so our idea is to grow and broaden the audiovisual market,” she explained.