This article is part of a series presented in partnership with BC Tech, profiling the finalists for the 2026 Technology Impact Awards‘ Company of the Year – Startup category.
For decades, technology consulting has operated according to a familiar formula: larger projects require more consultants, more time and more money.
OverSushi CEO Dan Carabias believes artificial intelligence is breaking that formula—and creating an opportunity to rebuild the consulting model around smaller teams, deeper expertise and better outcomes.
“The way enterprise software gets implemented is fundamentally broken, and it’s about to change,” Carabias told Techcouver. “A small, experienced team equipped with AI can now deliver what once required a much larger team.”
The B.C. based startup specializes in helping organizations improve and modernize their Salesforce environments. While Salesforce continues to expand its AI capabilities, many customers remain constrained by technical debt, disconnected processes, unreliable data and implementations that have failed to deliver their expected value.
Those problems can prevent companies from taking advantage of new technology. Adding AI to an unstable system, OverSushi argues, risks accelerating existing dysfunction rather than solving it.
OverSushi was created to address both sides of that challenge: preparing companies for the next generation of enterprise technology while changing how the consulting work itself is delivered.
“We weren’t created to adapt to the AI era,” Carabias says. “We were built for it from day one.”
The company combines experienced Salesforce practitioners with proprietary technology that accelerates diagnosis and execution. Its tools can help identify technical debt, uncover inefficiencies, improve data quality and analyze how work moves through an organization.
OverSushi calls its approach Forward-Deployed Consulting. The model keeps human expertise and judgment at the centre while using AI to complete supporting work more quickly. According to Carabias, some tasks that previously took weeks can now be completed in hours.
Rather than organizing engagements around large teams and rigid project scopes, OverSushi operates through an outcomes-based, capacity-based delivery model. Customers receive expert capacity aligned with their priorities, with the goal of providing greater flexibility and more predictable costs and results.
“We believe the future of consulting isn’t about adding AI to existing delivery models,” Carabias says. “It’s about rethinking the delivery model itself.”
That philosophy has also shaped how OverSushi has grown. The startup remains bootstrapped, has taken no outside investment and has kept its team intentionally lean. At the same time, Carabias says the company has roughly tripled its revenue year over year.
He considers the evolution of OverSushi’s delivery engine an even more important milestone than its financial growth.
The company began by using existing AI tools to accelerate consulting work. It has since developed proprietary technology and intellectual property that underpin its broader delivery model, allowing its practitioners to approach projects differently from traditional systems integrators.
One of OverSushi’s biggest challenges has been convincing customers that adopting AI involves more than another conventional technology implementation.
Many organizations understand the potential of AI but are still determining where it can create measurable value and how it should be incorporated into their operations. OverSushi has responded by building working solutions and architectures that allow customers to see those possibilities in practice.
“We’ve addressed that by leading with proof instead of promises,” Carabias says. “Every successful delivery helps make the conversation easier because customers can see what’s possible rather than just imagine it.”
Building the company in British Columbia is also central to OverSushi’s ambitions. Carabias believes the province has the talent and history required to emerge as a global centre for enterprise innovation as AI reshapes industries.
“We want B.C. to be recognized as a place where those technologies aren’t just adopted,” he says. “They’re designed, built and brought to market.”
Being named a BC Tech Startup of the Year finalist represents validation for a company founded on the belief that AI would fundamentally change professional services.
Carabias also sees the recognition as an opportunity to contribute to a larger story about the province’s technology sector.
“We’re proud to be building OverSushi here,” he says, “and we’re excited to contribute to the next generation of world-class technology companies coming out of B.C.”
The post BC Tech Finalist OverSushi Is Rethinking Salesforce Consulting for the AI Era appeared first on Techcouver.com.
BC Tech Finalist OverSushi Is Rethinking Salesforce Consulting for the AI Era was first posted on July 28, 2026 at 7:00 am.
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