A lot of automakers talk about wanting to minimize or eliminate driver distractions so as to make the experience of driving more rewarding and safer overall. Lamborghini has a different strategy; it wants the driver to become one with their vehicle. This helps explain the storied super car maker’s tagline for the new Revuelto SV: the quantum of driving.
“For us, quantum of driving is the moment when you get into the car, you start driving the car, and the car and you become one piece,” said Alessandro Farmeschi, product line director for the Revuelto, the Italian brand’s top V12 powered model. “And you start just thinking about your drive, …
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