Angeline Brunk thought she was planning an European vacation at the end of 2022. Then another thought arrived: “What if I didn’t come back?”
Within months, the Seattle fashion designer had sold nearly everything she owned and moved to Italy. She didn’t have a business plan. She wasn’t enrolling in one of the country’s prestigious fashion schools. Instead, after more than a decade designing bridal gowns at Luly Yang, she decided to follow a feeling that it was time for something new. She would study Italian, she decided, then immerse herself in the country’s design culture—and trust that her next chapter would reveal itself.
Friends asked if she was embarking on an Eat, Pray, Love-style journey of self-discovery, but Brunk says she was after something else.
“The difference is she went to go find herself,” she says of author Elizabeth Gilbert. “I felt like I knew myself. I was going to discover my next steps.”
Those steps didn’t emerge from a carefully crafted five-year plan. Instead, they materialized through curiosity.
After arriving in Florence, Brunk started learning Italian and, for the first time in years, untangling herself from the relentless pace of the fashion industry. Then she started attending Italy’s renowned trade shows. Not because she knew exactly what she was looking for, but because she wanted to see what was possible.
She visited exhibitions devoted to tailoring, knitwear, and eventually garment technology, where companies serving luxury fashion houses like Gucci and Valentino politely wondered why a Seattle couture designer interested in one-of-a-kind gowns had shown up at all.
“They were looking at me like I was crazy,” Brunk recalls. People kept asking: “‘Why are you here?’”
Sometimes, she wondered the same thing, but she decided to stay curious. That decision would ultimately reshape her career.
At one technology trade show, a man working in apparel innovation kept asking why she’d come. Years earlier, he finally explained, someone had generously helped him while he was developing new technology in Silicon Valley. Turns out, he wanted to return the favor, and offered Brunk his email for advice.
Brunk uses mood boards, along with her own drawings, as the first step in creating her hand-sewn pieces.
PHOTO by OLLI TUMELIUS
After the show, Brunk emailed asking if he knew anyone who could produce the kind of highly specialized couture work she envisioned. He responded with an Excel spreadsheet filled with contacts—a roadmap for an industry into which breaking in is notoriously difficult.
Visiting the tradeshows in italy also revived an idea Brunk had back in Seattle. A few months before leaving the country, she’d been struggling through a particularly challenging project in the styling room when she turned to her seamstress with what felt like a ridiculous question.
“If we could just sculpt the garment,” she remembers asking, “would it make everything easier?”
“She looked at me like I was crazy,” Brunk says. “And I thought it was crazy, too.”
But in Milan, as Brunk visited a company experimenting with seamless garment construction, she suddenly realized the question she’d asked back in Seattle might actually have an answer.
That moment became the beginning of Bodice Tech, Brunk’s proprietary construction method that replaces much of traditional cut-and-sew bodice crafting with a sculpted, seamless foundation made using thermoforming and bonding techniques. Today, it allows her gowns to achieve an exceptionally precise fit while dramatically reducing the need for alterations that typically consume time, money, and creative energy.
Getting there, however, required hearing one word over and over again: “No.”
Manufacturers told her the technology wasn’t designed for one-of-a-kind couture. Engineers explained why it couldn’t work. Sewing rooms raised practical obstacles. But each time she was given an objection, Brunk saw a way through.
“I’m like, ‘Great. Tell me why.’ And then I’ll solve that,” she says. “Instead of being discouraged by the ‘no,’ it’s actually like, ‘Oh, I can’t wait to hear what your no is.’”
It’s part of a mindset shift, she says, that has been the biggest adjustment in going from employee to entrepreneur.
The art of design.
PHOTO by OLLI TUMELIUS
“I think the mindset is the most challenging thing,” she notes. “If you can get on top of your mindset, then you can do it. … Oftentimes opportunities are disguised as challenges. And most companies come [about] because of some challenge, right?”
Back in Seattle, Brunk began experimenting with existing materials in entirely new combinations, eventually developing Bodice Tech herself. The timing proved unexpectedly perfect: shortly after returning, she got engaged, giving her the opportunity to design and test the new construction method on perhaps the most important garment she’d ever make—her own wedding dress.
“Designing, especially in bridal and formalwear, is such a transformative process. you really go through this journey with the client, and with yourself.”—Angeline Brunk
“The timing was just so fortuitous because I got to explore and develop with a natural deadline and a real occasion, and I got to experience what the bride was going through,” she explains.
The resulting dress, on display over the summer in the middle of her studio in Chophouse Row, features a sleeveless swirl of white silk and sequins, with delicate beads dripping off the shoulders like icicles, or like the rain that Brunk says is a constant source of inspiration.
She also created looks for her mother (inspired by a sunset in Verona), sister, and other members of the wedding party, discovering that the new Bodice Tech process performed exactly as she’d hoped.
For Brunk, though, innovation alone has never been the goal.
“Designing, especially in bridal and formalwear, is such a transformative process,” she says. “You really go through this journey with the client, and with yourself.”
That collaborative spirit is something clients mention again and again.
Andrea Barber, who first worked with Brunk while she was at Luly Yang before becoming one of the first clients to wear a gown incorporating Bodice Tech, says, “We bounce ideas off each other, making changes along the way, so it’s a very flowing process. She always makes me feel great and [as though] we’re a team during the whole design process.”
For bride Carie Fowler Antonelli, who commissioned three looks from Brunk for her wedding in the Cotswolds, the experience was equally memorable.
“Angeline made me feel confident, considered, and creative from start to finish,” she says. “She made me feel like my ideas were woven in, my insecurities were considered, and my strengths were highlighted.” The resulting trio of looks included a clean, seamless bridal corset worn with repurposed skirt, a metallic champagne-hued draped gown, and a mink-colored silk charmeuse halter-top gown. Both Brunk and Antonelli delighted in using luxurious fabrics from Italy. “Watching her elicit structure and movement from a single length of silk was mesmerizing,” Antonelli says.
Brunk hopes to bring that same spirit of collaboration to Seattle’s fashion community as she opens her first showroom in downtown Kirkland later this year. She talks less about building a luxury label than about creating opportunities for the skilled local seamstresses, dressmakers, and craftspeople whose expertise makes couture possible, but who often struggle to find opportunities.
Blank canvas. Angeline Brunk in the Kirkland space that will become her showroom and atelier later this year.
PHOTO by OLLI TUMELIUS
“That drove me a lot more than making clothing for the sake of making clothing with my name on it,” she says.
In the end, it’s tempting to describe Brunk’s success as the result of trusting her instincts. But her story suggests something more deliberate. Every major turning point—from moving to Italy to inventing Bodice Tech—began not with certainty but with curiosity. She kept asking questions, kept listening to the answers, and kept treating every obstacle as the beginning of a conversation rather than the end of one. It’s that openness, and that tenacity that have become key to her success—and that have made her clients grateful she did come back from vacation after all.
