The sun has set on the old era of college sports. Beginning Thursday, the last gasps of an antiquated model will be replaced by a landscape defined by the open marketplace for student-athletes to capitalize on their name, image and likeness.
The world of college sports will never be the same.
And it’ll be a brave new world, full of opportunity and promise for the athletes who for generations have supplied the product with none of the profit. Even as the steady flow of revenue via television contracts, apparel deals and ticket sales remains in the hands of colleges and conferences, the granting of basic NIL rights represents a pivotal change
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