Not drinking alcohol is the new drinking alcohol. The number of sober Americans has been rising for years, a trend fueled in large part by young people choosing not to drink, or drinking less, even when they go out to bars and clubs. And while there are “sobriety bars” that cater to people who have decided to abstain from alcohol entirely, there are also a growing number of establishment that serve sophisticated mocktails alongside traditional booze-centric drinks. The surging market for nonalcoholic beer, wine, and spirits isn’t aimed soley at the entirely sober but at people who like a drink now and then but are tired of the cycle
→ Continue reading at Eater