With major cost-saving initiatives in effect at Disney, Warner Bros. Discovery, Netflix, Amazon, Paramount and more mega media companies and economic uncertainty on Wall Street, the content spend free-for-all is definitely over. Today, the focus is turning to scalable franchises that work for in a multiplatform media world where Hollywood will get the biggest bang for more limited bucks.
According to Perkins Miller, CEO of media company Fandom, the financial focus for the next 18 months should be on mining IP and franchises for all their worth.
“My view is that, you don’t want to stifle innovation, I think creativity is incredibly important and you