Last week, Mashable reported that on X (formerly Twitter), users were noticing a new type of advertisement: Minus a regular handle or username, the ad’s headline looks like a normal tweet, with the avatar a miniature of whatever featured image appears in the body of the post. There is no notification in the upper right-hand corner saying “Ad,” and users can’t click on the ad to see more about who paid for it.
“Dude what the fuck is this I can’t click on it there’s no account name there’s no username I’m screaming what the hell it’s not even an ad,” one user tweeted.