Danny Mekić, an Amsterdam-based PhD researcher, was studying a proposed European law meant to combat child sexual abuse when he came across a rather odd discovery. All of a sudden, he started seeing ads on X, formerly Twitter, that featured young girls and sinister-looking men against a dark background, set to an eerie soundtrack. The advertisements, which displayed stats from a survey about child sexual abuse and online privacy, were paid for by the European Commission.
Mekić thought the videos were unusual for a governmental organization and decided to delve deeper. The survey findings highlighted in the videos suggested that a majority of EU
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