Celebrities may no longer be winning at the Big Game.
An array of Super Bowl advertisers turned up with creative ideas that shunned the typical famous faces making quick-paced jokes in favor of concepts meant to inspire.
Nike burnished a host of female athletes backed by the Led Zeppelin chestnut “Whole Lotta Love.” Pfizer took to the Super Bowl screen to rally viewers to fight against cancer. Google tried to push consumers past their ambivalence toward artificial intelligence by showing how the technology helped a man spend meaningful children. Frito-Lay avoided the typical line of “snack-vertising” when it did an ad for Lay’s potato chips that saluted