Thursday, February 5, 2026

The Wild True Story Behind Kendrick Lamar’s Super Bowl Halftime Show

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Kendrick Lamar wanted a GNX. Not the one from the cover of his new album of the same name. One that could be gutted and turned into a “clown car” for his Super Bowl LIX halftime show. That’s how Shelley Rodgers, the show’s art director, tells it. Rodgers has solved such big-stage problems for everyone from Beyoncé to Lady Gaga; she won an Emmy for her work on Rihanna’s halftime show in 2023. A car wasn’t a huge deal, but she still needed to find one. They couldn’t borrow Lamar’s own Buick Grand National because they’d kind of need to destroy it to pull off the visual trick.

“That car

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