The new agency vetting name, image and likeness (NIL) deals in college sports reached an agreement Thursday that relaxes standards on player agreements with third-party collectives and avoids taking the issue back to court after years of legal wrangling.
The College Sports Commission said it will now consider a third-party company that seeks to pay a player to have a “valid business purpose” if the deal “is related to the promotion or endorsement of goods or services provided to the general public for profit.”
It did away with the concept that collectives established simply to pay players did not have a valid business purpose even if they sold products for profit.
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