For the first three decades of my life, I rode the nice-shoes-cheap-socks train. Then it happened. Returning from a friend’s house, I discovered there was a hole in the ankle of one of my socks.
My mind flooded with questions. Mostly, did anyone notice the back of my ankle exposed like Achilles at Troy?
My research to avoid this ever happening again led me to Darn Tough Socks. The Vermont company’s offer of an unconditional lifetime guarantee caught my eye. If they wear out, they’ll ship you another pair for free.
That was enough to help me overcome my trepidation of paying $23 for a pair of socks, over 10 times what