A new ad campaign from American Eagle starring the US actor Sydney Sweeney is meeting backlash, with some critics alleging online that the advertisement’s punny use of the phrase “great jeans” is a coded promotion of eugenics.
In the campaign, the 27-year-old Euphoria and White Lotus star is dressed in American Eagle denim outfits, accompanied by the tagline “Sydney Sweeney Has Great Jeans”.
In one video clip shared by American Eagle on Instagram, Sweeney – who is blond and blue-eyed – is standing in front of a poster of herself with text that reads “Sydney Sweeney has great genes”. In the video, the word “genes” gets crossed out and is replaced
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