Authentic Brands Group has launched Authentic Studios, which aims to develop and produce a wide range of film/TV and commercial content from the company’s portfolio. Based in Beverly Hills, Authentic Studios will kick off as the home to Shaquille O’Neal’s Jersey Legends, David Beckham’s Studio 99, Sports Illustrated Studios and Authentic Productions.
Authentic Studios plans to mine those companies to develop programming for television, film and streaming platforms; it also will also hit the marketplace to search for additional material to develop and produce, and aims to involved in co-production and financing of third-party original content.
Authentic oversees the rights to brands such as Marilyn Monroe,