Harrison Ford doesn’t do many TV commercials. And he was pretty sure he wasn’t going to do a Super Bowl commercial for Jeep. For Olivier Francois, the news was most unwelcome. Francois is the global chief marketing officer...
Celebrities may no longer be winning at the Big Game. An array of Super Bowl advertisers turned up with creative ideas that shunned the typical famous faces making quick-paced jokes in favor of concepts meant to inspire. ...
CNN will shift the bulk of its operations behind its Spanish-language efforts to Mexico City, scaling back production of content for linear television in favor of work aimed at reaching a younger audience that favors mobile video. The...
Plenty of money will be spent on TV ads during this year’s “upfront” — but probably not enough to fuel the economics of all the nation’s big media conglomerates. TV executives and media buyers usually can’t agree on...
Netflix is backing away from the live-in-New-York showcase it planned to hold for advertisers during the industry’s annual week of “upfront” presentations for advertisers, a move that threatens to put a damper on the company’s first big public...
Kaitlan Collins spent Wednesday night going toe to toe on live TV with a former U.S. President who refused to acknowledge her fact-checking of his many conspiracy theories and untruths, then berated her and talked over her. An...
