Thursday, December 2, 2021

Tatiana Cirisano

Bike With Beyonce, Box With Drake: Fitness Companies Use Music to Battle For Customers

It took some work to get there. Gyms that offer in-person classes don’t need more than blanket licenses from ASCAP and other performing rights organizations, but offering music with video online almost always requires a synch license as well,...

Six Fitness Brands Using Music to Build Their Followings

Below, explore the six key fitness brands turning up the volume on music, what they offer music fans and what's coming next.PELOTONThe workout: An at-home stationary bike displays virtual workouts on the Peloton app.Big music moment: During the past...

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