Gwyneth: The Biography opens, where else, with the vaginal egg, an episode that has come to stand for Paltrow’s general ability to sell dumb ideas to credulous rich women using widespread mockery as her marketing rocket fuel. (In case you need a reminder: this was the $66 jade egg Paltrow sold via her lifestyle brand Goop that promised various health benefits upon insertion.) Amy Odell’s book, billed as delivering “insight and behind-the-scenes details of Paltrow’s relationships, family, friendships, iconic films”, as well as her creation of Goop, takes no particular stand on this, nor on many of Paltrow’s more divisive episodes, instead offering us what feels like an earnest
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