It is one of the few things apart from Christmas sales to guarantee overnight queues on the high street, and H&M’s latest designer collaboration – this time with luxury French fashion house Mugler – had people lined up around the block.
Hundreds of people queued outside H&M’s flagship London store on Regent Street on Thursday, while some determined shoppers had waited overnight since Wednesday, in something of a high street renaissance.
Despite the Mugler H&M collection launching online (with additional exclusive pieces) at the same time that shop doors were set to open, many preferred to brave the overnight temperatures of about 9C (48.2F).
At the front of the queue was Roberto
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