The world’s largest automotive trade show is launching a music festival next month, bringing together live entertainment and car culture in Las Vegas.
The Specialty Equipment Market Association (SEMA) — a 60-year-old trade organization representing after-market auto part manufacturers and sellers — is launching the first-ever SEMA Fest at the Las Vegas festival grounds Nov. 3-4 with performances by acts including Imagine Dragons, Incubus, Wiz Khalifa, AJR, Third Eye Blind, Bush and Walk the Moon. The festival takes place during the annual SEMA trade show at the Las Vegas Convention Center, which will open to the general public for the first time. Besides music, the festival will also
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