Labubu-shaped bounce houses. Labubu-themed drinks. A chance to meet and greet a life-size Labubu.

This was the scene at a recent meetup at an outdoor shopping center in southern California, where dozens of people gathered for the chance to get their hands on one of the wildly popular fluffy dolls.

Vendor stalls, prepped with their Labubu-themed merchandise, lined the parking lot of the Stonewood center in Downey, a city in south-east Los Angeles. Children bounced on the white trampoline featuring pink and blue streamers where they posed with cutouts of a chestnut Labubu, providing pops of color for the perfect photo opportunity. Children and adults strolled with bags of Labubus and