Kat Lieu started the Subtle Asian Baking Facebook group with a few of her close friends while stuck indoors in Seattle at the beginning of the pandemic. At the time, she was working as a physical therapist, and, like many other Americans, used baking as a way to relax during a stressful time; she wanted to connect with other like-minded home bakers safely, online.
The Facebook group, where bakers would share Asian baking recipes, grew rapidly, reaching over 60,000 members by the end of 2020. Burnt out from working in health care, Lieu quit her job and dedicated herself to Subtle Asian Baking and started a popular Instagram page
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