Jeff Bezos’s Blue Origin has sold the spare seat of the company’s 20 July New Shepard space rocket blast-off for $28m, the company announced on Saturday.
With 20 active bidders starting at $4.8m during the 10-minute auction, bids escalated in the final three minutes of the sale. Initially, some 7,600 people registered to bid from 159 countries, the company said. The winner, whose identity has not been announced, will join the Amazon founder Bezos and his brother Mark on the flight.
The 11-minute, automated flight – the company’s 16th but first carrying humans – will lift off from Van Horn, Texas. The capsule will carry as many as six passengers, though
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