Though there’s nothing particularly interesting about the story itself, I can’t stop thinking about FaZe x Batman, a new DC comic series that pairs Batman with the actual guys from a real-life pro gamer team. It’s a cynical campaign that comes overloaded with merch — rather than offering any details about the story, promo material focuses instead on the tie-ins with jerseys, tees, hoodies, mousepads, key caps, and a PJ set.

Incredibly, there is no associated NFT, though this collaboration is infused with that same toxic spirit.

Who do you suppose approached who with this? Did the gamers pitch themselves to Warner Bros, or did some LA executive go