Coulda, woulda, shoulda?
Ten years ago, Yahoo was looking for a “transformative” acquisition, former CEO Marissa Mayer said in a recent interview with Tech Brew. Among the targets the internet company was looking at: Netflix and Hulu. Yahoo ended up buying blogging site Tumblr for $1.1 billion in 2013 — which, to put it mildly, did not pan out as expected.
“We looked at a transformative acquisition, and we bought Tumblr,” Mayer said. “At the same time, we were also considering whether it was possible to buy Hulu or, ironically, Netflix. And I think Netflix was $4 billion and Hulu was at $1.3 billion at the time.