When I worked as a copywriter at a dog-toy-slash-tech company, we used Airtable and Basecamp to organize our workflows. At my next job, the marketers made us learn Asana (“same as Airtable but much better”), but the product team pushed their work and sprints through Jira. I was laid off before I had to learn Jira, and at my next gig they swore by Airtable, which, phew, I already knew. But efficiencies were still being lost, apparently, and Airtable took the blame. As I was leaving that job, I heard someone mention that a new program, Trello, was going to replace Airtable and “change everything” for us. I came
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