We were on the patio of a middling Los Angeles taqueria when Ursus Magana tried to talk me out of writing this story. A hirsute fireplug of a man with a slew of anime tattoos, Magana wasn’t worried that I’d spill any awful secrets. In the months since I’d first messaged him on Instagram, he’d been endlessly candid about his life as a talent manager for emo rappers, goth TikTokkers, and OnlyFans creators. He just thought I was wasting my time on a project that seemed unlikely to excite the social media algorithms that mean everything in his world. “Do you know how hard it is for an article to
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