The drink had all the hallmarks of a beverage sensation. Striking design, bold font, and the punchy name Release. But inside, each bottle was filled with urine allegedly discarded by Amazon delivery drivers and collected from plastic bottles by the side of the road.
That didn’t stop Amazon from listing it for sale, though. Release even attained number one bestseller status in the “Bitter Lemon” category. It was created by Oobah Butler for a new documentary, The Great Amazon Heist, which airs on Channel 4 in the UK today.
Butler is a journalist, presenter, and renowned puller of stunts—he’s probably most famous for turning his shed in a London garden into