Saturday, June 25, 2022

Celebrity merchandise enters new era as stars sell off their clothes

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Celebrity merchandise has entered a new era of personalisation with pop and reality TV stars selling the shirts off their backs, in a move to adapt to Gen Z consumers who are buying their clothes second hand online.

Singer Olivia Rodrigo who is currently top of the singles and album charts announced the SOURshop, a microsite on resale site Depop. The store features many now sold out clothes that Rodrigo wore in her music videos for her singles Driver’s Licence, Good 4 U and Deja Vu, including silk scarves, creeper platform boots and romper suits. When Etsy bought the resale site last month CEO Josh Silverman called it “the resale

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